Our latest case study helps demonstrate how audio advertising helped increase top of mind awareness of the McDonald's delivery app in Singapore.
McDonald's via OMD commissioned On Device to understand the impact of their audio advertising campaign via Audacia. They ultimately wanted to better understand how their campaign helped shift awareness of the McDonald's app whilst also improving opinions around the service.
Campaign Vision
- To increase awareness of the McDonald’s App
- To improve opinions of the McDonald’s App.
Solution
Using an array of innovative tech, On Device measured exposure to McDonald’s campaign via Audacia through its audio brand lift solution verifying all audio ad activity across multiple platforms active.
Results
- Top-of-mind awareness for McDonald’s increased by +6% following the campaign
- Respondents were +3% more likely to agree that McDonald’s offers delivery through their own services or other delivery apps
- After exposure to the campaign, consideration for McDonald’s was increased by a further +2 points
Summary
- +6% Increase in prompted brand awareness for McDonald's
- +7% More likely to purchase McDonald's via the app
- +13% More likely to agree they have good promotions and deals on the app
For further information on how our brand lift solutions can help your brand grow, contact us at https://hello.ondeviceresearch.com/