On Device Launches Passive Social Media Ad Measurement Technology with RealityMine

Global brand lift measurement company On Device is excited to announce its latest innovation in social media brand lift studies. 

Their cutting edge solution is powered by RealityMine’s RealityMeter technology which is seamlessly integrated into On Device’s consumer app. This launch marks a pivotal moment for the industry, ending the era of walled-garden social media companies grading their own performance and paving the way for reliable, independent advertising effectiveness measurement that brands can trust.

Through this new measurement capability, On Device’s suite of products, including social media brand lift and cross-media brand lift, now offers precise measurement behind walled gardens, capturing accurate passive social media consumption. This development provides a more accurate understanding of advertising effectiveness across various social media channels. RealityMeter enables comprehensive measurement across major platforms such as TikTok, Facebook, and Instagram.

Alistair Hill, CEO of On Device, comments: "The advancements across our social media brand lift product and more widely our cross-media measurement system finally enable accurate social media advertising effectiveness measurement. Our unique approach to brand lift is built around the importance of passive exposure measurement. These new insights into social ad consumption will help brands better navigate the complex world of social media measurement by monitoring real consumers across multiple social platforms."

Chris Havemann, CEO of RealityMine adds: "Our RealityMeter technology captures what real people do on their digital devices across the app & web universe. We are excited to partner with On Device to help achieve the objectives of advertisers, agencies, and social media platforms by delivering greater transparency and accountability in campaign measurement via our privacy-compliant social advertising data."

This innovative partnership heralds a new era of transparency and effectiveness in social media advertising measurement, offering brands a trusted source of insights to inform their advertising strategies.